In today’s day and age, it’s pretty much a necessity for a business to have a website. Whether you are selling a service or a product marketed toward consumers or businesses, a website can help improve your business. But you know that, don’t you?
What many people do not know, however, is that a poorly planned or poorly designed website could actually be harming your business. There are several factors to consider when it comes to creating and marketing your business on the internet. Here are six things you should be aware of that could be losing you business.
Why is having a mobile responsive website so important? Well, as I’m sure you are now aware, everyone’s faces are buried in their phones nowadays, and Google has taken notice to that. Google has released information that they will start giving higher priority to websites that are mobile responsive (mobile friendly) and will penalize those who are not. Google is taking user experience into account when deciding on ranking factors. If your website is currently non-responsive or hard to navigate from a mobile device, now is the time to update it!
Search Engine Optimization or SEO is now a must have for every website if you want to be found on Google, Yahoo or Bing. Basically the way it works is, Google has a robot that crawls your website from time to time to soak up information to determine what your website is about. Your website’s pages, titles, descriptions, links, content and many more areas need to be focused on telling a search engine what your website is all about by using keywords. Continuous content and updating of onsite optimization tells those search engines that you are relevant for the specific keywords used on your website. If you do not know how to do SEO, you should definitely consult with someone or a company to handle this area for you as it can be a bit tricky! Search Engines are the way of the future, make sure you’re being found!
A call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today” – These are must haves on any website around the web. Studies show websites without a call to action receive a significant decrease in traffic and sales!
In todays day and age, people are looking for convenience and ease of use. If your website looks like a page out of the 1985 yellow pages book, you are going to lose an audience. Your website needs to have a look and feel of the specific business you represent. Does your website look old? People are going to think you and your work is out of date. If your website looks disorganized, that is the image that is going to be portrayed about your business. As times change so rapidly, so should the way your website looks. Typically, you will want to look at investing in a new website once every 3-4 years. New trends happen, Google’s website guidelines change and so does overall functionality! Don’t let a poor looking website hold you back from attracting new customers!
People are doing more research on businesses today than they ever have, thanks to the internet! If your website doesn’t clearly deliver the type of business you are, it is time to rethink the content. Secondly, if your website has thin content, how will your potential new customers get a feel of what you do, who you are and why they should chose you? Having a lot of content isn’t just good for the customer, but it is essential for search engines! With content, you are able to use keywords that are important to your business within the content, so when the search engine spiders come to crawl your page for information, they will notice the keywords you want to rank for. In the world of the web, content is king and will always remain that way!
More than 90% of all new business is coming from the internet and websites alone. If you do not currently have a website, this is an area of focus to first tackle before any other! When choosing a website design company, always make sure the relationship is strong and you can clearly communicate with the design team you are working with. You will want to make sure you receive a website that you love and one that represents your business clearly!
If your goal is to attain new business through the means of the internet, we highly recommend giving us a call today and letting us build you a website that represents who you and your business are! We are a full service website design company who can handle all of you marketing needs! Contact us today at (316) 768-7237 to receive your free consultation!